Brunn Systems was launched in July 2025 by Daniel Afa. I'm busy finishing my PhD in economics, but am yet to decide what I would like to dedicate my time and energy to next. I have been looking around, talking with friends and mentors, and consulting all the typical career resources. I haven’t found a ‘job’ that fits with my vision for how I can best contribute to society, so I'm creating Brunn.

Mission and Vision

Brunn exists to design new systems and improve upon current solutions to big, societal problems. Global problems that cross borders and negatively impact the quality of life of people everywhere. Market and financial systems innovation is the name of the game. My working tagline is “Just Action Incentivised”, with the vision statement “creating a world where just action is always incentivised.”

What's in a name?

The name Brunn is inspired by the mathematician Hermann Brunn, and his work on Brunnian links.  These linked systems have no individual loop connected to another, yet if any one loop is removed, the whole system falls apart.

It’s a fitting metaphor for the work I envisage. Society is composed of linked systems — energy, housing, migration — and attempting to ‘fix’ one in isolation often causes failure elsewhere. Brunn reflects the belief that lasting impact requires system-aware design — and care.

Brunn is also the Old Germanic word for a spring or source — of water, of ideas, of energy. I like that too.

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